Meet the Marketing Department
The Marketing Team
at Word of Life
Discover how we do marketing and what we’ve been working on in the last year.Get Started
Some of the major marketing campaigns we’ve completed this year.
With new mailings, a brand new poster, and several new marketing techniques this year was one of best marketing efforts yet.
Result: Up 1,400 from last year
Our biggest and most successful Black Friday and Christmas campaign ever. We sent 11 Emails in two weeks as well as built a major landing page.
Result: 128k of Revenue
One of our first campaigns starting in October was to increase our numbers all along the “funnel” of enrollment at the BI.
Result: More Leads in the funnel
A brand new camp during the winter months on our Florida property. We helped drive new visitors the camp for the first year.
Result: 71 of students @ camp
How we create a marketing campaign from start to finish.
Purpose to develop a comprehensive plan to communicate Property Services desire to have no cars in the parking lot overnight during snowstorms.
Goal There would be no cars in the center section of the parking lot overnight during snowstorms.
Taking the Word of Life Presence to the Next Level
Our Goal To get all Word of Life websites , designed , and
WOL FL Site
In an effort to move all sites over to the new system we updated the WOL FL site in early May.
In Mid December we finished up the rebuild of the LCM Site moving it onto the new system as well.
Finished at the end of February the entire Wol.org home website was renovated and revamped.
All of the content and structure is being reorganized for a better user experience.
The Power of God’s Truth in Audio
The podcast has had over 11k downloads since it was launched in August. We have faithful listeners that tune in from all over the United States to different countries throughout the world each week to hear the Podcast. We’ve heard from many that were touched by the content of the podcast both students and adults.
As a teenager Christian, I’ve grown up in the church my whole life. I’ve been to church every Sunday, unless a fever kept me home in bed. Yet lately, my heart hasn’t been in the right place. There’s a certain strain on my prayer life and my time with God. Seeming as if stressing about body image, life, and school is “more important”. I know it’s not. I know that I want to get back to God and get closer again, I just need some help. My family and I have been through a lot of different things in the past two years, and it’s starting to drain on us all. My dad tries to stay strong and be an example for us all, but even he is stumbling. I guess at the end of the day, after all the day’s events have taken its toll on me, I just want to sleep. I need either a prayer partner or to be discipled or something. I don’t know, I just miss God. I’m sorry if none of this makes sense, I was just looking for some encouragement and came across your podcasts
Design & Print
In the beginning of this year we rebuilt the process of sending emails out. Each Email we send out now is fully designed after copy is written. This process puts on par with most companies in the professional nature and design of our emails.
We’ve been churning out resources to support our admissions team as they work with potential students. As well as turning out resources such as “Does Camp Really Work” and “Planning a Spiritual Vacation.” These resources allow us to give something to our audience while at the same time speaking helpfully on a subject. We have 3 new resources coming out soon. One to support our private retreats “How to Plan the Perfect Retreat” and 2 more for the BI Admissions team.
Does Summer Camp Really Work
A peice by Matt Eachus that tells the power of camp and especially how Word of Life Camp is a huge help to students.
Bible Institute Pastor’s Guide
A brochure targeting Pastors specifically. It explains the purpose, process & discipleship of the Bible Institute.
Bible Institute Parent’s Guide
A brochure for Parents used to reach out to new parents. It talks about helping their student move to the next phase of life.
Bible Institute Second Year
A brochure we printed with each First Year Student’s name on it to talk to them about the benefits of Second Year.